“School’s Open Drive Carefully” campaign underway

FAYETTE COUNTY, Ky. (WTVQ) – Children in Fayette County head back to school Wednesday and officials are urging the community to slow down.

Fayette County Public Schools, the Lexington Police Department, Safe Kids Fayette County and AAA launched the 2019 “School’s Open, Drive Carefully” campaign on Monday.

The campaign urges motorists to slow down and stay alert while in neighborhoods and school zones.

AAA offers free “School’s Open Drive Carefully” yard signs to its community partners, schools and the general public as a reminder for motorists to drive with caution.

Officials have some traffic safety facts list.

• More pedestrians were killed in 2018 in Lexington than any year since the city started tracking the numbers in 1996.
• Distracted driving crashes kill an average of 9 people and injure another 1,000 every day in America.
• In 2018, five children were killed over the course of just three days in school bus stop-related incidents nationwide.
• School zone speed limits are in place to save lives. Motorists need to be especially vigilant during the morning and afternoon hours when schoolchildren are walking to and from school.
• According to the AAA Foundation for Traffic Safety, a pedestrian struck by a vehicle traveling at a reduced school zone speed of 25 mph is nearly two-thirds less likely to be killed
compared to a pedestrian struck by a vehicle traveling just 10 mph faster.
• Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 mph is nearly two-thirds less likely to be killed compared to a
pedestrian struck by a vehicle traveling just 10 mph faster.
• Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully
for children on sidewalks and in crosswalks before proceeding.
• Eliminate distractions. Research shows that taking your eyes off the road for just two seconds doubles your chance of crashing. In addition, children can be quick, crossing the road
unexpectedly or emerging suddenly between two parked cars. Reduce risk by not using your cell phone or eating while driving, for example.
• Reverse responsibility. Every vehicle has blind spots. Check for children on the sidewalk, in the driveway and around your vehicle before slowly backing up. Teach your children to
never play in, under or around vehicles.
• Watch for bicycles. Children on bikes are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and a
bicyclist. If your child rides a bicycle to school, require that he or she wear a properly fitted helmet on every ride. Find videos, expert advice and safety tips at
• Talk to your teen. Car crashes are the leading cause of death for teens in country, and nearly one in four fatal crashes involving teen drivers occur during the after-school hours of 3:00 p.m. to 7:00 p.m. Get evidence-based guidance and tips at TeenDriving.AAA.com.

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