“I think every kid owns their name and likeness.”

LEXINGTON, Ky (WTVQ) – There is a lot of drama going on in college basketball and the ball hasn’t even tipped yet.

Those struggles are happening with the case between ADIDAS and providing money for recruits.

At media day, Coach Cal talked a little about the subject.

He also spoke a little about athletes being able to profit from their likeness.

Check out the video for how he feels on the subject.