‘Stay in the Game’ COVID vaccine promotion targets teenage athletes

FRANKFORT, Ky. (WTVQ) – The Kentucky Primary Care Association is launching a new digital advertising campaign to encourage high school student-athletes to get their COVID-19 vaccination.

“Stay in the Game” highlights the importance of getting the safe and effective vaccine so high school sports events can go on as scheduled.

“Fully vaccinated teenagers are much more likely to stay in the game, regardless of what sport they play,” said KPCA Chief Operating Officer Molly Lewis. “Everyone wants the games, matches, meets, and other events to go on uninterrupted. If the players are vaccinated then they have a much better chance of getting in a full season. The vaccines provide the best shot for our high school student-athletes to safely play the games they love with their teammates, coaches, and family members by their side.”

“Stay in the Game” will use geofencing digital technology to pinpoint specific sporting events and geographic areas. Fifteen and thirty second video clips will also appear on YouTube and other popular digital social media channels like Instagram and Facebook. Broadcast, print, and digital news outlets across Kentucky are encouraged to use the ads on their social media and online news and information websites. Big Echo Creative, based in Lexington, is the KPCA partner for this project.

“What better way to reach high school student-athletes than the media they interact with constantly,” said Emily Conley, Partner at Big Echo Creative. “This campaign uses technology and innovative strategies to focus on locations across the Commonwealth, especially those with low vaccination rates. Ultimately, we want to educate, raise awareness, and increase vaccination rates among teenage student-athletes so they can stay in the game.”

Ads are online now. The campaign lasts through Memorial Day weekend in May 2022. Stay in the Game directs viewers to log on to https://www.vaccines.gov to find a nearby vaccination site. 

The Kentucky Primary Care Association was founded in 1976 as a not-for-profit 501(c)(3) corporation of community health centers, rural health clinics, primary care centers and all other organizations and individuals concerned about access to health care services for the state’s under-served rural and urban populations.

Categories: Baseball, Basketball, Featured, Football – General, High School Highlight Reel, Local News, News, Sports, State News

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