Louisville to host Kentucky Travel Industry Annual Conference

LOUISVILLE, Ky. (WTVQ) – The Kentucky Travel Industry Association (KTIA) will hold its 2017 Kentucky Travel Industry Annual Conference in Louisville, Oct. 23 – 25, at the Crowne Plaza Hotel. 

Nearly 400 travel and hospitality industry delegates, from the entire state of Kentucky, are expected to attend the three-day event that will include numerous general sessions and educational breakout sessions. 

This is the premier event of Kentucky’s tourism trade, and the only one that brings together all facets of an industry that contributes over $14.5 billion to the state economy, supports 193,000 Kentucky jobs and generates $1.52 billion in local and state tax revenue.

General session topics range from Muhammad Ali and Kentucky to Kentucky Food & Travel.  Local television personality John Ramsey will speak on the passing of Muhammad Ali last year.  Ramsey, a close personal-friend of the Champ, will speak of the connection that Ali had with Louisville and Kentucky. 

Ouita Michel, renowned Kentucky chef and restaurateur, will discuss food, Kentucky food in particular as an experiential driver of travel. 

Kentucky Department of Tourism Commissioner Kristen Branscum will deliver her annual update to the industry on the closing day of the conference. 

The conference will also provide an opportunity for attendees to participate in a “voluntourism” activity.  KTIA and Wayside Christian Mission’s Hotel Louisville will give volunteers the chance to give a dose of old fashion “elbow grease” and help renovate some of its rooms or put their hospitality knowledge to work and assist with on-site training. 

Hotel Louisville is a 12-story high rise in downtown Louisville that serves as a safe transitional shelter for women and families while providing rooms for tourists and business travelers.  The hotel staff is entirely made up of men and women who have either completed or who are currently in one of the recovery and/or training programs offered by Wayside Christian Mission.  Not only are the resident clients receiving formal classroom instruction, Hotel Louisville also offers real, hands-on training to enhance skills for reentry into the work force. 

Jobs are relatively plentiful in the hospitality industry for well-trained job seekers.  Hotel Louisville is producing qualified applicants who may be reasonably assured of obtaining gainful employment.  Unemployment is the leading cause of homelessness.  Hotel Louisville is providing a way to eliminate one of the root causes of homelessness in the community.

The highlight of the conference will be the presentation of the Traverse Awards.  These awards honor the talent, creativity and effectiveness in tourism marketing and public relations.  Recipients are selected by a panel of industry experts in the areas of marketing, public relations and tourism from outside of Kentucky. 

Since 1980, KTIA has provided the industry with advocacy, education, information and business development services.  Transcending all KTIA’s work is a concerted effort to increase awareness of the vital role that tourism plays in Kentucky’s economy.

Visit www.ktia.com/annual-conference for more information on KTIA and the 2017 Kentucky Travel Industry Annual Conference.

Categories: News, State News