Kroger giving away millions of dollars, groceries for a year to encourage vaccination

LOUISVILLE, Ky. (WTVQ) – Kroger, as part of their healthcare division Kroger Health, is offering big incentives to motivate Americans to get vaccinated for COVID-19.

The new #CommunityImmunity Giveaway gives customers the chance to win one of five $1 million checks or one of ten 50 “groceries for a year.” The giveaway begins June 3 and will continue until July 10, 2021. Winners are scheduled to be chosen weekly.

Kroger Health created the #CommunityImmunity Giveaway to support the Biden Administration’s national goal to have at least 70% of American adults get their first COVID-19 vaccine dose by July 4.

“Since day one of this pandemic, Kroger’s most urgent priority has been the health and safety of our associates, customers, and communities,” said Louisville Division President, Ann Reed. “Kroger’s #CommunityImmunity Giveaway is designed to inspire more adults to get vaccinated and help our community recover and move ahead.”

As explained by Kroger, this is how the giveaway will work:

  • Between June 3, 2021 and July 10, 2021, Kroger Health is giving away $5 million, reflecting a $1 million winner each week for five weeks, as well as 50 “groceries for a year,” ten each week for five weeks, each valued at $13,000 (which is the equivalent of $250 a week for 52 weeks).
  • To enter, participants must be 18 years of age or older, and legally reside and physically be located in one of the 50 United States or Washington, D.C.
  • To enter online, entrants must receive or have received at least one dose of the COVID-19 vaccine at a Kroger Family Company location or by a Kroger Family Company healthcare professional at an off-site event.
  • To schedule a vaccine, visit
  • To enter the giveaway and view the Official Rules, visit
  • Additionally, The Kroger Family of Companies will continue to award a one-time payment of $100 to associates who become fully vaccinated.

Kroger Health’s healthcare professionals have given over 4.7 million COVID-19 vaccines as of June 3, with the number continuing to increase each day.  According to the CDC, 62.8% of adults in America have received at least one vaccination shot.

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