Educational campaign reduces cigarette litter downtown
LEXINGTON, Ky. (WTVQ) – This year’s Keep Lexington Beautiful cigarette litter prevention effort has paid off in reducing cigarette litter in downtown Lexington, according to the city.
A city-conducted survey shows a 43 percent reduction of cigarette butts and a 40 percent reduction in cigar tips being discarded on the ground outside of participating restaurants and bars. The survey period ran between May and September.
A $10,000 grant, from the Keep America Beautiful’s Cigarette Litter Prevention Program, was used to purchase cigarette urns, coasters, and signage that was provided to participating bars and restaurants.
The city invested additional money for TV advertising, TV programming, and other costs.
“We are so grateful for the opportunity to once again work with Keep America Beautiful, the CLPP grant and all of the participating bars and restaurants,” said KLB chair, Amy Sohner. “As the results show, by providing cigarette ash cans, Lexington smokers will choose to do the right thing, and we can help keep our local environment clean.”
Since the establishment of the KLB’s Cigarette Litter Prevention Program, communities in 49 states and the District of Columbia have implemented the program to reduce cigarette litter.
Over the past 10 years, the Cigarette Litter Prevention Program has consistently cut cigarette butt litter by approximately half.
Survey results show that reductions are sustained or even increased over time.
Tobacco products, consisting mainly of cigarette butts, are the most littered item in America, representing nearly 38 percent of all items littered.