Why Arby’s is testing meat products that look like big carrots

(CNN) – Arby’s is turning the plant-based meat craze on its head by testing meat-based plants.

The new marketing scheme highlights Arby’s meat-only credentials, reinforcing its slogan: “We have the meats.”

The company says it has produced a new meat-vegetable hybrid food category called “megetables.” It’s an obvious troll against its fast food rivals, including Burger King, McDonald’s and a dozen or so others, which are adding plant-based meat alternatives to their menus.

Arby’s has no immediate plans to sell its crazy new concoctions in stores, and the blog postannouncing the megetables reads fully tongue-in cheek. But an Arby’s spokesman said the concept is “not a joke at all.”

Categories: US & World News

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