Apple says its new services will respect privacy

CUPERTINO, Calif. (AP) – Apple says the new services it’s launching will respect your digital boundaries.

Apple announced a new streaming TV service, a paid subscription level of its news app, a video game service and a credit card at a splashy, celebrity-laden event in Cupertino, California.

Its new services will pit the company against the likes of Google and Facebook in news, and Amazon and Netflix in streaming video.

But Apple says unlike many of its competitors, it won’t start using your news preferences and purchase information to sell advertising. On payments, Apple says it won’t know what you bought or where. The games and video services won’t have ads.

The highlight of Monday’s event was the upcoming TV Plus service. It will launch this fall, with Oprah Winfrey, Steven Spielberg and Jennifer Aniston involved in exclusive shows.

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