American Cancer Society

What is the Real Men Wear Pink Campaign? Breast cancer affects everyone women and men. That’s why we’re recruiting men to fight breast cancer through Real Men Wear Pink. This distinguished group of community leaders is determined to raise awareness and money to support the American Cancer Society’s mission and save more lives than ever before from breast cancer.

We are kicking off Breast Cancer Awareness Month and our Real Men Wear Pink Campaign at The Burl on Sunday, September 30th from 12noon – 6 PM. We’ve named the event Pickin in Pink because you can come out and hear some fantastic musicians like Grayson Jenkins, Laid Back Country Picker, Brother Smith, and Donnie Bowling perform. Meet some of the Real Men, learn more about the campaign and other breast cancer initiatives we have planned for October, and spend time enjoying a great afternoon of music. All ticket sales will go to the American Cancer Society.

Our main breast cancer and fundraising event that everyone looks forward to in October is the Making Strides Against Breast Cancer walk. This year’s walk will take place on Sunday, October 7th at Kroger Field. On-site registration and pre-event activities will take place from 12noon – 3 PM and the fun walk begins at 3 PM. Every three to five mile Making Strides Against Breast Cancer walk in the country, including our walk in Lexington, is a powerful and inspiring opportunity to unite as a community to honor breast cancer survivors, and raise awareness about steps we can take to reduce the risk of getting breast cancer.


The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Nearly 250,000 people will be diagnosed with breast cancer this year. That could be your mother, sister, daughter, your wife, or even you. We hold Making Strides Against Breast Cancer walks so anyone touched by breast cancer won’t have to face their diagnosis alone. We do it to raise awareness and money to fund research, support services, and early detection. We hold Making Strides events to save lives.

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