Kentucky Downs, EquiLottery, enter broadcast agreement
LOUISVILLE, Ky. (WTVQ) – Kentucky-based entities Kentucky Downs and EquiLottery have entered into an agreement that will allow the use of races from the Franklin, Kentucky racetrack as the basis for EquiLottery, a new lottery game based on the results of live horse racing. This marks the first such agreement between a Kentucky racetrack and EquiLottery.
When Kentucky Downs races are featured through the lottery game, a broadcast rights fee will be paid to the track and split equally into purse funds in exchange for the use of live on track race video in the EquiLottery mobile app.
“We are very excited about adding Kentucky Downs to our growing stable of racetracks,” said EquiLottery Founder and CEO Brad Cummings. It’s a blessing for us to count them as partners as we continue to push for new ways to grow the pie for horse racing and the lottery by expanding both customer bases and creating new revenue opportunities for both industries.”