Rupp Arena, UK Dance Team score big on Janet Jackson’s social sites
Lexington, Ky (WTVQ) – Rupp Arena and UK Dance Team recently collaborated on presenting a “Rhythm Nation” dance routine at a home basketball game, promoting the upcoming Janet Jackson “Unbreakable World Tour” coming to Rupp Arena on January 30th. And someone important was watching.
The “Rhythm Nation” dance routine, choreographed by Shandon Kolberg Perez, was performed live during halftime at the UK vs. Arizona State home game on December 12 at Rupp Arena, with information about the upcoming concert displayed on Rupp’s new ribbon board.
The routine was filmed and edited by Rupp Arena and subsequently posted on the Rupp TV video channel to promote the upcoming concert, as well as shared on Rupp’s and UK Dance Team’s social media sites. It ultimately captured the attention of Janet Jackson and her PR team who posted the video on all her social sites: Facebook (2.82 Million Fans), Twitter (3.26 Million Followers), Instagram (364K Followers), Google Plus and others, reaching over 6 million followers.
According to Dawn Duncan Walters, Head Coach of the UK Dance Team, “This is absolutely incredible… it’s not even the number of people it reached but the fact that it was Janet Jackson that saw it!“
The 26-member Varsity team, coached by Walters, with assistant coaches Erin Acevedo and Andrea Masters, will perform the routine again at a Rupp Home game in mid-late January. The Junior Varsity “White” Squad will perform the routine at the UK Hoops game this Sunday, December 20th.
Janet Jackson returns to Rupp Arena for the first time since 2001 with the Unbreakable World Tour, presented by Live Nation, on Saturday January 30th. Tickets are still available and can be purchase online at RuppArena.com or on Ticketmaster, by phone at (859) 233-3535 or at any Ticketmaster outlet.
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