Newport to decide on branding effort

NEWPORT, Ky. (AP) — Newport officials are set to decide whether a new branding effort will help bring more people to the northern Kentucky town.

The Kentucky Enquirer (http://cin.ci/1zqLtwl ) reports the City Commission will vote Monday on whether to proceed with a proposed logo and slogan. Business leaders and a local advertising firm have worked for two years on the effort.

The move comes on the heels of another northern Kentucky city using a $120,000 federal grant to rebrand itself. Covington has a new slogan — "Covington’s Alive!" — and a new logo as well as signage, promotional videos, merchandise and other materials.

Mayor Jerry Peluso and other officials have shown support for the effort.

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Information from: The Kentucky Enquirer, http://www.nky.com

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