Kentucky to receive at least $14M in JUUL settlement
FRANKFORT, Ky. (WTVQ) — Popular e-cigarette maker JUUL must pay nearly $440 million in a settlement to dozens of states across the country, including here in Kentucky.
The announcement comes after a two-year probe into the company’s marketing and sales practices. It found that JUUL deliberately marketed its products to young people even though e-cigarette sales to underage people are illegal.
JUUL’s marketing efforts included free samples, social media campaigns, launch parties and using young-looking models in its ad campaigns.
According to Kentucky Attorney General Daniel Camero, the Commonwealth will receive at least $14 million from the settlement.