Health plans, Kentucky Sports Radio team up for Clay, Laurel, other counties vaccine tour

LEXINGTON, Ky. (WTVQ) – Kentucky Association of Health Plans, the trade association representing all carriers offering health coverage in Kentucky, is a planning a second phase in the organization’s campaign to improve vaccine acceptance and access.

On Jun. 7-11 from 10 a.m.-12 p.m. Eastern, Kentucky Sports Radio will hold daily, in person broadcasts from different towns, and the public is invited to attend.

For those interested, medical staff will also be on-site to administer COVID-19 vaccinations each day 9 a.m.-2 p.m. (all times local).

No tickets or appointments are necessary.

“We are excited to hit the road with KSR,” said Tom Stephens, Executive Director of Kentucky Association of Health Plans. “It’s the most popular radio show in the Commonwealth, so I know we will be making an impact and having a little fun along the way.”

The state’s vaccine dashboard shows 2,058,029 Kentuckians have received at least one dose of a vaccine. That is 46% of the state’s population and 57% of its adult population.  12-to-15 year-olds recently became eligible to receive the vaccine.

“Getting the shot was one of the best decisions I’ve made in a long time,” said Matt Jones, host of Kentucky Sports Radio. “It gave me peace of mind because not only am I protected, but I’m helping to protect others. I think I speak for the whole crew when I say we’re pumped to get back out there and mix it up with fans with the live broadcasts.”

Kentucky’s health plans are employing a range of tactics to promote vaccine access and acceptance such as digital and radio ads, member incentives, coordinated transportation for plan members, pop-up clinics, homebound vaccination visits, text and email campaigns, yard signs, billboards, outbound calls to members prioritized by risk tier, personalized assistance from advocates with sign-ups and digital site navigation, letters, and follow-up on second dose appointments if a plan is alerted that a member has not received the second dose based on claims data.

Daily live broadcasts 10 a.m.-12 p.m. Eastern

Kentucky Association of Health Plans is the trade organization representing the Kentucky health insurance community. Members include Aetna, Anthem, CareSource, Humana, Passport, UnitedHealth Group and WellCare.