UPDATE: 2021 GoodGiving Challenge raises record $2.9 million for nonprofits

11th annual week-long online giving campaign raised a record-breaking amount of money for 179 local nonprofits

UPDATE POSTED 8 A.M. DEC. 8, 2021

LEXINGTON, Ky. (WTVQ/Press Release) The preliminary numbers are in for the 2021 GoodGiving Challenge, and they reveal that $2.9 million was raised for 179 local nonprofits during the record-breaking, week-long online giving campaign that launched on Giving Tuesday, November 30. Hosted by Blue Grass Community Foundation and Smiley Pete Publishing, the GoodGiving Challenge connects charitable individuals with local nonprofits by providing matching incentives and a convenient online giving platform at www.BGgives.org.

“At Blue Grass Community Foundation, building greater community generosity is central to what we do,” said Lisa Adkins, President/CEO of Blue Grass Community Foundation. “The GoodGiving Challenge shows that people respond enthusiastically when you make giving simple, rewarding and fun. Of course we couldn’t do this without our funding partners, who helped us set new milestones for giving.”

Since its inception in 2011, the GoodGiving Challenge has raised $17 million total for area nonprofits. Last year, the Challenge raised $2.4 million for 126 local nonprofits through more than 13,700 gifts made. This year’s preliminary numbers show a 20 percent increase in funds raised.

With nonprofits from 14 counties in Central and Appalachia Kentucky meeting needs in health and human services, youth development, education and more participating in the GoodGiving Challenge, there was a cause for everyone to support.

“Raising $2.9 million in 7 days through raising awareness of these 179 hard-working local nonprofits is the perfect way to end the year,” said Lauren Parsons, director of strategic initiatives and communications at Blue Grass Community Foundation. “We’re thankful for the thousands of givers who rallied in support of our nonprofits and the vital services they provide across our community.”

“The Good Giving Challenge is one of my favorite weeks in Lexington.  It’s exciting to participate in an initiative that ignites a spirit of giving throughout the community and creates an opportunity to invest in worthy projects and services,” said Allison Lankford, executive director of Town Branch Park, the 2021 GoodGiving Challenge’s biggest fundraiser. “We appreciate the generosity of all who participated and are grateful to have this platform to reach new donors in such a fun way.”

Matches and Prizes

The 2021 GoodGiving Challenge featured over $650,000 in matching prizes that increased gifts by as much as 50 to 100 percent. Each day of the Challenge offered opportunities to amplify gifts with matches and prizes, offered by the following sponsors:

  • Clark County Community Foundation*
  • Murry Foundation
  • Marksbury Family Foundation
  • Knight Foundation Donor Advised Fund*
  • Lewis Bizzack Family Fund*
  • MacAdam Family Foundation*
  • Thomson R. Bryant Jr. & Betty R. Bryant Fund*
  • Mitchell Family Foundation*
  • Hudson-Ellis Fund*
  • Traditional Bank
  • THE GROOVALUTION*
  • Rubicon Foundation*
  • Chris Stapleton’s Outlaw State of Kind Fund*
  • Edith D. Gardner Charitable Fund*
  • Bulleit Family Foundation*
  • Evangelos “Angel” Levas Foundation*
  • Mason Companies
  • Salomon & Company
  • Anonymous Donor*
  • and Blue Grass Community Foundation

*at Blue Grass Community Foundation

The 2022 GoodGiving Challenge

Registration for the 2022 GoodGiving Challenge, set to launch on Giving Tuesday, November 29, will open on July 1. Area nonprofits can learn more about the GoodGiving Challenge and how to participate at www.bgcf.org/good-giving-challenge.

UPDATE POSTED 8 A.M. DEC. 5, 2021

LEXINGTON, Ky. (WTVQ) – The 2021 GoodGiving Challenge, which kicked off Giving Tuesday, surpassed the $2 million mark Saturday afternoon, standing at 2,011,705 as of 7 a.m. Sunday.

The GoodGiving Challenge, hosted by Blue Grass Community Foundation and Smiley Pete Publishing, is a week-long online giving campaign that began on November 30 at 9 a.m. and runs through 11:59 p.m. on Monday, December 6. At BGgives.org, donors can read about the work of the 179 nonprofits and donate using the convenient online platform.

“There’s still time to help us meet our goal! With a record-breaking number of organizations participating in the GoodGiving Challenge this year, we hope to raise $3 million for local nonprofits,” said Lauren Parsons, Blue Grass Community Foundation’s director of strategic initiatives and communications.

Since its inception in 2011, the GoodGiving Challenge has raised $14.1 million total for local nonprofits. Last year, the Challenge raised $2.4 million for 126 local nonprofits through more than 13,700 gifts made in 77 counties across Kentucky, 47 U.S. states, the District of Columbia, Canada, England, France, New Zealand, and Scotland.

Everyone can be a philanthropist during the GoodGiving Challenge! The low minimum donation amount of $10 and the easy-to-use giving site simplifies the giving process and connects donors to new philanthropic causes. In 2020, one-third of donors gave to a new nonprofit for the first time.

This year’s Challenge features a record 179 nonprofits and daily match challenges totaling more than $650,000.

ORIGINAL STORY POSTED NOV. 30, 2021

LEXINGTON, Ky. (WTVQ/Press Release) – For non-profits, the GoodGiving Challenge is one of the most important weeks of the year. This year, it’s already eclipsed the million-dollar mark, standing at more than $1.2 million as of 3:30 p.m. on Wednesday, Dec. 1.

The GoodGiving Challenge, hosted by Blue Grass Community Foundation and Smiley Pete Publishing, is a week-long online giving campaign. At BGgives.org (click here), donors can read about the work of the 179 nonprofits and donate using the convenient online platform.

It began at 9 a.m. Tuesday, Nov. 30 with a proclamation celebrating its importance, a gathering of more than two dozen agencies, some positive words from Santa and a horse for good luck. The campaign runs through 11:59 p.m. on Monday, Dec. 6.

Non-profit agencies hope their communities are in the giving spirit for groups whose work makes a big difference. The week can mean large chunks of operating budgets through donations.

“We give throughout the year, but with the Good Giving Challenge we offer the opportunity to give back to their communities,” said Lisa Johnson with Mentors and Meals in Versailles. “So we’re giving every day, but we want other people in our community to give back as well.”

Since its inception in 2011, the GoodGiving Challenge has raised $14.1 million total for local nonprofits. Last year, the challenge raised $2.4 million for 126 local nonprofits through more than 13,700 gifts made in 77 counties across Kentucky, 47 U.S. states, the District of Columbia, Canada, England, France, New Zealand and Scotland.

The minimum donation amount of $10 and the giving site simplifies the giving process and connects donors to new philanthropic causes. In 2020, one-third of donors gave to a new nonprofit for the first time.

This year’s challenge features a record 179 nonprofits and daily match challenges totaling more than $640,000.

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