Fox stock holds steady following O’Reilly firing.

Posters featuring Bill O’Reilly are displayed at the News Corp. headquarters in Midtown Manhattan, Wednesday, April 19, 2017. O’Reilly has lost his job at Fox News Channel after allegations that he sexually harassed women. (AP Photo/Mary Altaffer)

Shares of Fox News’ parent company, 21st Century Fox, held steady in morning trading Thursday following the firing of longtime and top-rated segment host Bill O’Reilly.

Shares were up 16 cents to $30.54 shortly after the market opened. The stock fell 1 percent to close at $29.81 on Wednesday.

O’Reilly was fired Wednesday amid a string of sexual harassment allegations. His show, “The O’Reilly Factor”, gained some of the highest ratings in cable news and was a key advertising revenue generator for Fox.

21st Century Fox’s other holdings include 20th Century Fox, Fox Searchlight Pictures, FX Networks, and National Geographic Channel.