Charities’ needs greater than ever as Kentucky’s 24 hours of giving returns 

LEXINGTON, Ky. (WTVQ/Press Release) – Nonprofit organizations from throughout the commonwealth will participate in the ninth annual Kentucky Gives Day tomorrow, Tuesday, May 11.

The 24-hour online giving campaign will provide the 254 participating charities the opportunity to raise as much money as possible from midnight (EDT) through 11:59 p.m. – all through a single website: www.kygives.org.

The annual event is hosted by Kentucky Nonprofit Network (KNN), the state association of charities.

The association’s year-end survey of Kentucky’s nonprofits found many charities are struggling to juggle increased demand for services, millions in lost revenue, difficulty hosting in-person fundraising events, and challenges accessing relief funds.

“COVID-19 has changed so much, but it can’t change Kentucky’s giving spirit,” said Danielle Clore, KNN’s CEO. “Kentuckians are needed to rally for a powerful day of action on May 11 to support the causes that help keep our communities healthy and thriving – together we can keep Kentucky strong. Nonprofits need support now and every amount helps,” Clore added.

Kentuckians are asked to visit www.kygives.org, select the causes they care about and make donations.

Promotion of the event and the website address on social media is also a great way to help the participating nonprofits, using the hashtag #kygives21.

The 254 participating organizations are 501 c(3) charities from across Kentucky with missions important to communities, including human services, health care, children, the arts, humanitarian aid, animal welfare, the environment and more.

Donors can find a list of all organizations at www.kygives.org, as well as profiles of each participating nonprofit. Fundraising totals will be updated in real time throughout the day, as well as on Twitter and Facebook, again with the hashtag #kygives21.

Many of the organizations have secured matching gifts and prizes will be awarded throughout the day, both providing an incentive for donors. The Central Kentucky Community Foundation in Elizabethtown is also providing prize incentives to participating nonprofits in their region.

The 2021 event also includes the #KYGives21 Impact Pool – an opportunity for donors to contribute to a larger pool of funds that will be distributed to eligible organizations based on their percentage of the total dollars raised.

“For donors who aren’t sure which organizations to support or would like support all of the eligible organizations in some way, this is an opportunity to have an even greater impact on the nonprofits so important to our lives and our communities – we want to see Kentucky’s nonprofit organizations survive and then thrive to continue serving Kentuckians as we emerge from this pandemic,” said Clore.

Anthem Blue Cross and Blue Shield in Kentucky is sponsoring the event. Media partners include iHeart Radio Lexington; iHeart Radio Louisville; and Kentucky News Network.

More information about Kentucky Gives Day is available at www.kygives.org.