Building a new brand

LEXINGTON, Ky. (WTVQ) – Check out the new UK Athletics identity unveiled today.

The theme is transformation and building a new look for the future…and athletics director Mitch Barnhart feels that’s what was accomplished here.

For football and basketball as well as some new looks for baseball and softball plus a new secondary Wildcat logo as well.

You can hear from Barnhart in the video and see some of the new uniforms as well.