BBB: Be careful buying tickets to see the Cats on the road to the Final Four

LEXINGTON, Ky. (WTVQ) – Don’t get taken if you’re trying to make your way to “Catlanta” to see the University of Kentucky in the Sweet 16.

The Better Business Bureau is warning fans to be careful when looking for ticket deals.

The agency says last year, it received over 300 reports on BBB Scam Tracker about ticket scams related to sporting events, concerts, theatre, and more.

The Better Business Bureau and the National Association of Ticket Brokers offer these tips about being smart when buy tickets from online ticket exchange/reseller sites:

• Purchase from the venue. Whenever possible, use the official ticket sales agent for the venue. Many now offer secondary sales options, as well.

• Consider your source. Know the difference between a professional ticket broker (a legitimate and accredited reseller), a ticket scalper (an unregulated and unlicensed ticket seller), and a scammer selling fraudulent tickets.

• Check out the seller/broker. Look them up on bbb.org to learn what other customers have experienced. Check to see if they are a member of the National Association of Ticket Brokers. NATB members offer a 200% purchase guarantee on tickets. Look up the seller on VerifiedTicketSource.com to confirm you are buying from an NATB-member resale company.

• Buy only from trusted vendors. Buy online only from vendors you know. Look for the lock symbol in the web address to indicate a secure purchasing system. Don’t click through from emails or online ads; a common scam trick is to create a web address that is similar to a well-known company.

• Know the refund policy. Only purchase tickets from a ticket reseller that provides clear details about the terms of the transaction. Sellers should disclose to the purchaser, prior to purchase, the location of the seats represented by the tickets, either orally or by reference to a seating chart; and, if the tickets are not available for immediate access to the purchaser, disclose when the tickets will ship or be available for pick up.

• Use payment methods that come with protection. Always use a credit card so you have some recourse if the tickets are not as promised. Debit cards, wire transfer or cash transactions are risky; if the tickets are fraudulent, you won’t be able to get your money back.

• Be wary of advertisements. When you search the web for online tickets, advertisements for cheap tickets will often appear. Some of these ads are going to be scams, especially if the prices are low.

• If you’re unsure, verify your tickets. Pay a visit to the arena where the event will be held. Present your ticket to “Will Call” (customer service) and they can verify if your ticket is legitimate.