New way to buy lottery plays from Kroger check-out lane

LEXINGTON, Ky. (WTVQ)- A new way to purchase lottery plays from a grocery check-out lane has launched in Kentucky.

The new text-to-play Lottery Card allows Kentucky consumers to buy and play Powerball® and Mega Millions®. The Lottery Card can be found in checkout lanes and on gift card racks in Kroger stores statewide. Kentucky is among the first states to debut this new option.

“The Lottery Card pairs a fun, digital way to play the lottery with the convenience of a gift card,” said Tom Delacenserie, President & CEO of the Kentucky Lottery. “This great new way to play embraces modern consumer preferences for convenience and digital play, all while making the purchase directly from the check-out lane.”

The Lottery Card provides a host of consumer benefits:

• No more lost tickets – quick pick numbers are sent to the player’s phone via text and picture message
• No need to check numbers – players are notified via text and picture message if they win
• No uncollected prizes or need to return to the store to collect low-tier wins (under $600) – every time players win they get paid electronically via PayPal
• Buy at ANY checkout – Lottery Cards can be purchased at any checkout in a participating retailer, not just the service desk
• Lottery Cards are reusable – players keep their cards for high-tier wins (over $600) and for easy replay the next time they return to the store.

Lottery Cards are currently available for both Powerball and Mega Millions, and cost $10 for five plays and $20 for 10 plays. Consumers are charged the cost of their chosen Lottery Card plus $0.89 for Mobile Play Benefits.

To play, consumers simply purchase the Lottery Card at their favorite Kroger location. When ready to play, the player texts in the Lottery Card’s unique code to a specified number, provides their name and confirms their location to complete a one-time card

enrollment. The player then receives a picture message with their quick pick numbers,

draw date and other transaction information. Winners are notified via text and picture

message and most winnings are paid automatically via PayPal. After enrolling, players can use their Lottery Card to play again and again by presenting it at checkout. After paying, players automatically receive their next set of quick pick numbers via text.

More details regarding this new way to play, including where to buy the Lottery Card, are available at kylottery.com/lotterycard.