NCAA adopts interim name, image and likeness policy

Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law. 

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(NCAA) – NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning Thursday. Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

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The policy provides the following guidance to college athletes, recruits, their families and member schools:

  • Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.
  • College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.
  • Individuals can use a professional services provider for NIL activities.
  • Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

“Today, NCAA members voted to allow college athletes to benefit from name, image and likeness opportunities, no matter where their school is located,” said Division I Board of Directors chair Denise Trauth, president at Texas State. “With this interim solution in place, we will continue to work with Congress to adopt federal legislation to support student-athletes.”

While opening name, image and likeness opportunities to student-athletes, the policy in all three divisions preserves the commitment to avoid pay-for-play and improper inducements tied to choosing to attend a particular school. Those rules remain in effect.

“The new policy preserves the fact college sports are not pay-for-play,” said Division II Presidents Council chair Sandra Jordan, chancellor at the University of South Carolina Aiken. “It also reinforces key principles of fairness and integrity across the NCAA and maintains rules prohibiting improper recruiting inducements. It’s important any new rules maintain these principles.”

Division III Presidents Council chair Fayneese Miller, president at Hamline, said the Association will continue to work with Congress to develop a national law that will help colleges and universities, student-athletes and their families better navigate the name, image and likeness landscape.

“The new interim policy provides college athletes and their families some sense of clarity around name, image and likeness, but we are committed to doing more,” Miller said. “We need to continue working with Congress for a more permanent solution.”

The temporary policy will remain in place until federal legislation or new NCAA rules are adopted. With the NIL interim policy, schools and conferences may choose to adopt their own additional policies. Click here to access educational materials.

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Bryan Kennedy hails from the Bluegrass State. He was born and raised in Owensboro, KY where he graduated from Apollo High School in 2006. Bryan graduated from the University of Kentucky with a degree in Broadcast Journalism and a minor in Spanish in 2010. He also received his master's degree in Sports Media and Branding from Western Kentucky University. While at UK, Bryan was the general manager of the on-campus TV station. He also did sports reporting, anchoring, producing and even the weather for UK Student News Network. While working for UKSNN, he also had the pleasure of covering Coach John Calipari's first press conference when he was introduced as the new head coach of the Kentucky Wildcats; easily one of his favorite moments as a young sports reporter. Before coming to ABC 36, Bryan was a morning anchor and reporter at WXXV News 25, our sister station in Gulfport, MS. He anchored more than four hours of news every day, including morning shows on NBC and Fox. While down south, Bryan had the opportunity to cover the Sugar Bowl, New Orleans Saints and the New Orleans Pelicans. After spending a little more than two years at WXXV, Bryan is extremely excited to return home. In his spare time, Bryan enjoys playing sports, especially rugby. He also enjoys crossfitting and watching sports (obviously). He's extremely excited to cover Central Kentucky. Feel free to say hello and send story ideas toBKennedy@wtvq.com