Kentucky Association of Health Plans launches COVID-19 vaccination ad campaign

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Source: Kentucky Association of Health Plans

Lexington, Ky. (WTVQ) – The Kentucky Association of Health Plans, the trade association representing all carriers offering health coverage in Kentucky, announced the next phase in its ongoing efforts to improve vaccine acceptance and access in the Commonwealth.

According to the Kentucky Association of Health Plans, a new paid “Get the Shot, I Did” social media and radio campaign hopes to encourage Kentuckians to take a small step that will play a huge role in getting us back to normal with fairs, ballgames, concerts, festivals, and more. The ads will air on a network of over 102 stations across the Commonwealth and will appear on multiple digital platforms.

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“This is a critical time to reach people,” said Tom Stephens, Executive Director for the Kentucky Association of Health Plans. “Data shows that as more information is available and more friends and neighbors have positive experiences with vaccination, many Kentuckians who were initially reluctant are warming to the idea. Health plans are going to continue to bring substantial resources to the table to ensure Medicaid plan members are aware of and comfortable with the COVID-19 vaccine and have easy access.”

Health plans are employing a range of tactics to achieve these goals, according to the Kentucky Association of Health Plans, such as coordinated transportation for plan members, pop-up clinics, homebound vaccination visits, text and email campaigns, yard signs, billboards, outbound calls to members prioritized by risk tier, personalized assistance from advocates with sign-ups and digital site navigation, letters, and follow-up on second dose appointments if a plan is alerted that a member has not received the second dose based on claims data.

“Plans are committed to health equity, and that means going the extra mile with outreach to vulnerable populations, especially smaller rural areas and urban communities,” said Stephens.

Over 1.7 million Kentuckians have now received at least one dose.

To listen to the radio spots, click HERE.

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Erica joins the ABC 36 family as a Co-Anchor of Good Morning Kentucky weekday mornings from 5am-7am with Cody Adams and Good Day Kentucky weekday mornings from 9am to 10am. Erica also anchors News at Midday from 12-12:30pm. She is also a Web and Social Media Content Producer. Erica graduated in three and a half years from Michigan State University with a Bachelor's degree in Broadcast Journalism and specialization in Women, Gender and Social Justice. Although she hails from Michigan, Erica has worked as a News Reporter/Sports Anchor for the CBS-affiliate in St. Thomas, U.S. Virgin Islands. Prior to that, she worked for a PBS-affiliate there covering all types of news – even providing live reports for The Weather Channel during her first hurricane. She then moved to Lake Charles, Louisiana and worked as the Weekend Anchor/Reporter at KPLC, the NBC/FOX/CW affiliate. Erica comes to Lexington from the Huntington area where she worked at WSAZ, an NBC/CW affiliate in West Virginia, as a weekday evening anchor covering the tri states of Ohio and Kentucky as well. In addition to her background on TV, Erica has worked in radio, served as the PA announcer for the Class A "Lansing Lugnuts" and hosted Carnival parades in the U.S. Virgin Islands. Some of her favorite hobbies include running, reading, hiking, spending time with her husband and taking pictures of their furbabies. Erica is big on community involvement, having served as a board member for Dress for Success, volunteered as a Big with Big Brothers Big Sisters, worked on the Mayor's Armed Forces Commission in Lake Charles and hosted countless events. She hopes you can connect with her on Facebook: EricaBivensTV and on Twitter: @ericabivens or Instagram: erica.bivens. You can also email her at ebivens@wtvq.com. Please send all event inquiries via email. Erica is excited to explore Lexington and the outdoors and - of course - meet all of you!