2020 GoodGiving Challenge raises record $2.39 million for local nonprofits

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LEXINGTON, Ky. (WTVQ) – The preliminary numbers are in for the GoodGiving Challenge, and they reveal that $2.39 million was raised for 126 local nonprofits during the record-breaking, week-long online giving campaign that launched on Giving Tuesday.

Hosted by Blue Grass Community Foundation and Smiley Pete Publishing, the GoodGiving Challenge connected charitable individuals with 126 local nonprofits by providing a convenient online giving platform at www.BGgives.org.

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Since its inception in 2011, the GoodGiving Challenge has raised $14 million total for area nonprofits.

Last year, the Challenge raised $1.68 million for 131 local nonprofits through more than 7,900 gifts made. This year’s preliminary numbers show not only a 30 percent increase in funds raised, they also show an increase in number of gifts made, with 13,700 donations.

“At Blue Grass Community Foundation, building greater community generosity is central to what we do,” said Lisa Adkins, President/CEO of Blue Grass Community Foundation. “We’re gratified by the community’s response, particularly in the midst of a pandemic. We know the needs are acute right now and appreciate local givers rising to the occasion. Of course we couldn’t do this without our funding partners, who made giving through the Challenge so fun and rewarding.”

“Raising almost $2.4 million in 7 days is an amazing capstone to a challenging year,” said Lauren Parsons, Director of Strategic Initiatives and Communications at Blue Grass Community Foundation. “Nonprofits have been working harder than ever to make our community great, and we’re so pleased that the community rallied in support of them to make the 2020 GoodGiving such a successful fundraising event.”

“We love the concept of the GoodGiving Challenge and are so grateful for the opportunity to participate this year,” said Allie Barnett, executive director of Justin’s Place. “We are a new nonprofit and feel extremely blessed to have raised our full operating budget through the Challenge in just one week! We look forward to serving more children and growing our services in 2021.”

The 2020 GoodGiving Challenge featured over $600,000 in matching prizes that increased gifts by as much as 50 to 100 percent. Each day of the Challenge offered opportunities to amplify gifts with matches and prizes, offered by the following sponsors:

  • Clark County Community Foundation at BGCF – $250,000
  • Murry Foundation – $100,000
  • Marksbury Family Foundation – $60,000
  • Mitchell Family Foundation at BGCF – $50,000
  • Blue Grass Community Foundation (BGCF) – $30,000
  • Thomson R. Bryant Jr. & Betty R. Bryant Fund at BGCF – $25,000
  • MacAdam Family Foundation at BGCF – $25,000
  • Knight Foundation Donor Advised Fund at BGCF – $25,000
  • Total Wine & More – $23,000
  • Hudson-Ellis Fund at BGCF – $20,000
  • West Sixth Brewing – $5,000
  • Edith D. Gardner Charitable Fund at BGCF