Kroger partners with UK, UofL to end hunger this holiday season

Source: Kroger

LEXINGTON, Ky. (WTVQ) – Kroger has partnered with the University of Kentucky and the University of Louisville to end hunger in the communities they serve.

According to Kroger officials, now through the end of the year, customers can purchase a $6 Do What You Can Food Bag in Kroger stores across the area to be donated to local Feeding America Food Banks.

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The partnerships support Kroger’s commitment to end hunger and aligns with their Zero Hunger | Zero Waste plan.

“Our local Louisville Division stores donate millions of pounds of food each year to our neighbors in need,” said Ann Reed, President of the Kroger Louisville Division said of the program. “During this time we should all focus on doing what we can to help make the holidays a bit brighter for local families in need.”

UK Head Football Coach Mark Stoops said, “UK Athletics is  proud to partner with Kroger on their first annual Do What You Can Food Drive to End Hunger! During this time it is so important to give back to our communities. This holiday season, more than ever before, there is a greater need as more families are affected by Covid-19 and financial hardships.  Please join us in working to end hunger this holiday season.”

Head Football Coach for the University of Louisville Scott Satterfield added, “UofL Athletics is proud to partner with Kroger on their first annual Do What You Can Food Drive to End Hunger! This food drive will help fill the gap for hungry families in need this holiday season.”

To donate a $6 Do What You Can Food Bag, find the display near checkout and add it to your purchases. Each donation is collected near checkout and pick up daily by the area’s local Feeding America Food Bank. You can purchase food bags through the end of the year.

Each bag contains:

  • 2 cans Kroger Tuna 6-oz.
  • 4 boxes Kroger Mac & Cheese 7.25 oz.
  • 1 can Kroger Green Beans 14.5 oz.
  • 1 can Kroger Mixed Vegetables 15 oz.
  • 1 can Kroger Pinto or Navy Beans 15.25 oz.
  • Some items may be substituted due to product demands


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Erica joins the ABC 36 family as a Co-Anchor of Good Morning Kentucky weekday mornings from 5am-7am with Cody Adams and Good Day Kentucky weekday mornings from 9am to 10am. Erica also anchors News at Midday from 12-12:30pm. She is also a Web and Social Media Content Producer. Erica graduated in three and a half years from Michigan State University with a Bachelor's degree in Broadcast Journalism and specialization in Women, Gender and Social Justice. Although she hails from Michigan, Erica has worked as a News Reporter/Sports Anchor for the CBS-affiliate in St. Thomas, U.S. Virgin Islands. Prior to that, she worked for a PBS-affiliate there covering all types of news – even providing live reports for The Weather Channel during her first hurricane. She then moved to Lake Charles, Louisiana and worked as the Weekend Anchor/Reporter at KPLC, the NBC/FOX/CW affiliate. Erica comes to Lexington from the Huntington area where she worked at WSAZ, an NBC/CW affiliate in West Virginia, as a weekday evening anchor covering the tri states of Ohio and Kentucky as well. In addition to her background on TV, Erica has worked in radio, served as the PA announcer for the Class A "Lansing Lugnuts" and hosted Carnival parades in the U.S. Virgin Islands. Some of her favorite hobbies include running, reading, hiking, spending time with her husband and taking pictures of their furbabies. Erica is big on community involvement, having served as a board member for Dress for Success, volunteered as a Big with Big Brothers Big Sisters, worked on the Mayor's Armed Forces Commission in Lake Charles and hosted countless events. She hopes you can connect with her on Facebook: EricaBivensTV and on Twitter: @ericabivens or Instagram: erica.bivens. You can also email her at Please send all event inquiries via email. Erica is excited to explore Lexington and the outdoors and - of course - meet all of you!