Four Roses Bourbon to expand distillery visitor center

Source: Four Roses

LAWRENCEBURG, Ky. (WTVQ) – Four Roses officials announced plans for an expansion of the current visitor center and enhancements to the overall guest experience at the Bourbon distillery located in Lawrenceburg.

According to Four Roses, the visitor center project is part of an ongoing investment to accommodate growing demand in the Bourbon tourism industry.

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Joseph & Joseph + Bravura is designing the distillery’s latest expansion, which distillery officials say will be done in the same Spanish mission-style as its’ 14,446-square-foot visitor center.

The interior space will have an accompanying 3,850-square-foot outdoor covered patio and cocktail area which Four Roses officials say has the potential to double visitor capacity.

“We are proud to take this next step in our history and provide an enhanced experience to our visitors, while maintaining our commitment to producing top-quality Bourbon,” said Kelli Wright, guest experience manager at Four Roses. “Our new visitor experience will expand our hospitality and give our guests even more opportunities to learn about our brand, our history and heritage, in some very welcoming and comfortable new spaces.”

The visitor center project is expected to be completed by the end of 2021. Four Roses officials say the project will include:

  • New state-of-the-art bar featuring cocktails and tastings of Four Roses’ current Bourbon portfolio and exclusive product tastings;
  • Four new seated tasting rooms offering a space for enhanced educational experiences;
  • Updated retail gift shop with Four Roses’ Bourbon products and other branded merchandise for sale;
  • Outdoor patio space where visitors can enjoy the beautiful distillery grounds.

The visitor center will also offer interactive, educational experiences dedicated to the rich 132-year history of the Four Roses brand, including an interactive display showcasing archived Four Roses bottlings, vintage advertisements and other memorabilia.

Four Roses marked the culmination of a major expansion project to double production capacity at the distillery with the official launch of Small Batch Select in April 2019.

Source: Four Roses
Source: Four Roses
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Erica joins the ABC 36 family as a Co-Anchor of Good Morning Kentucky weekday mornings from 5am-7am with Cody Adams and Good Day Kentucky weekday mornings from 9am to 10am. She is also a Web and Social Media Content Producer. Erica graduated in three and a half years from Michigan State University with a Bachelor's degree in Broadcast Journalism and specialization in Women, Gender and Social Justice. Although she hails from Michigan, Erica has worked as a News Reporter/Sports Anchor for the CBS-affiliate in St. Thomas, U.S. Virgin Islands. Prior to that, she worked for a PBS-affiliate there covering all types of news – even providing live reports for The Weather Channel during her first hurricane. She then moved to Lake Charles, Louisiana and worked as the Weekend Anchor/Reporter at KPLC, the NBC/FOX/CW affiliate. Erica comes to Lexington from the Huntington area where she worked at WSAZ, an NBC/CW affiliate in West Virginia, as a weekday evening anchor covering the tri states of Ohio and Kentucky as well. In addition to her background on TV, Erica has worked in radio, served as the PA announcer for the Class A "Lansing Lugnuts" and hosted Carnival parades in the U.S. Virgin Islands. Some of her favorite hobbies include running, reading, hiking, spending time with her husband and taking pictures of their furbabies. Erica is big on community involvement, having served as a board member for Dress for Success, volunteered as a Big with Big Brothers Big Sisters, worked on the Mayor's Armed Forces Commission in Lake Charles and hosted countless events. She hopes you can connect with her on Facebook: EricaBivensTV and on Twitter: @ericabivens or Instagram: erica.bivens. You can also email her at Please send all event inquiries via email. Erica is excited to explore Lexington and the outdoors and - of course - meet all of you!