LAWRENCEBURG, Ky. (WTVQ) – Four Roses officials announced plans for an expansion of the current visitor center and enhancements to the overall guest experience at the Bourbon distillery located in Lawrenceburg.
According to Four Roses, the visitor center project is part of an ongoing investment to accommodate growing demand in the Bourbon tourism industry.
Joseph & Joseph + Bravura is designing the distillery’s latest expansion, which distillery officials say will be done in the same Spanish mission-style as its’ 14,446-square-foot visitor center.
The interior space will have an accompanying 3,850-square-foot outdoor covered patio and cocktail area which Four Roses officials say has the potential to double visitor capacity.
“We are proud to take this next step in our history and provide an enhanced experience to our visitors, while maintaining our commitment to producing top-quality Bourbon,” said Kelli Wright, guest experience manager at Four Roses. “Our new visitor experience will expand our hospitality and give our guests even more opportunities to learn about our brand, our history and heritage, in some very welcoming and comfortable new spaces.”
The visitor center project is expected to be completed by the end of 2021. Four Roses officials say the project will include:
- New state-of-the-art bar featuring cocktails and tastings of Four Roses’ current Bourbon portfolio and exclusive product tastings;
- Four new seated tasting rooms offering a space for enhanced educational experiences;
- Updated retail gift shop with Four Roses’ Bourbon products and other branded merchandise for sale;
- Outdoor patio space where visitors can enjoy the beautiful distillery grounds.
The visitor center will also offer interactive, educational experiences dedicated to the rich 132-year history of the Four Roses brand, including an interactive display showcasing archived Four Roses bottlings, vintage advertisements and other memorabilia.
Four Roses marked the culmination of a major expansion project to double production capacity at the distillery with the official launch of Small Batch Select in April 2019.