LOUISVILLE, Ky. (WTVQ) – Kentucky Lottery officials said March 2019 was their highest sales month in history.
According to lottery officials, March sales were $116.1 million. This beat the previous record of $115.5 million, set in October 2018 during a Mega Millions run that for the first time in the game’s history saw a jackpot in excess of $1 billion.
Kentucky Lottery President and CEO Tom Delacenserie says they attribute the massive month to the launch of their first $30 Scratch-off ticket, “As we celebrated our 30th anniversary, we wanted to do something big to mark the occasion. Launching this new price point was a big hit with players with a first-time ever top prize of $3 million, and they really responded.”
Delacenserie says the Scratch-off ticket category saw $70 million in sales which is $9.7 million or 16.1% more than in March 2018. This also beat a record that had stood for nearly 30 years.
Previously, the best Scratch-off ticket sales month in Kentucky Lottery history had been the first month of sales in April 1989, which finished at $68.1 million.
March was also highlighted by a Powerball jackpot run that reached as high as $768.4 million. This led to sales of $12.3 million for the game, an increase of $5.3 million or 73% from the same month in 2018.
Increased sales also meant increased prizes. March 2019 finished the month with prize expenses of $76.1 million which is also a new record.