Behind production of a top-selling bourbon, push to go green

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LOUISVILLE, Ky. (AP) – The process of making fine whiskey involves aging spirits to a golden brown, but a bourbon producing giant is going green along the way.

Beam Suntory, producer of top-selling Jim Beam and Maker’s Mark, both crafted in Kentucky, said Wednesday it wants to cut its company-wide greenhouse gas emissions and water usage in half by 2030.

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The company’s more ambitious goal is to remove more carbon than is emitted from its operations and among its supplier base by 2040.

The spirits giant also is committed to planting 500,000 trees annually by 2030, with a goal of planting more trees than are harvested to make barrels to hold its aging whiskeys. Bourbon ages for years in charred new oak barrels, where it acquires its color and flavor.

The sustainability campaign will span every facet of production — from “seed to sip,” it said.

“Making a positive impact on the planet, consumers and communities isn’t just the right thing to do — it’s a must-do for the sustainability of our business and humanity,” said Albert Baladi, president and CEO of Chicago-based Beam Suntory.

Beam Suntory said it anticipates investing more than $500 million this decade to achieve its goals of reducing its carbon footprint. The company said it’s already made progress, having reduced its greenhouse gas emissions by 19% through investments in technology and use of cleaner fuels.

The company also said it will use 100% recyclable packaging by 2030 and pledged to work only with suppliers that use sustainable practices by 2040.

Another spirits giant, Diageo, plans to begin production this summer at its new Kentucky distillery that it says will be carbon neutral. The $130 million distillery at Lebanon, which will start by producing Bulleit bourbon, will be powered by 100% renewable electricity.

Last year, London-based Diageo announced its goal of achieving net zero carbon emissions across its direct operations by 2030 by tapping into renewable energy.

“As a global business, we are committed to playing our part to protect the future of our planet and to leading the way for others to follow,” said Diageo Chief Executive Ivan Menezes.

Diageo’s other spirits brands include Johnnie Walker, Crown Royal, Smirnoff, Ketel One, Captain Morgan, Baileys and Guinness.

Beam Suntory noted that its Fred B. Noe Craft Distillery will be the company’s first distillery powered by renewable energy. The distillery is set to open this year in Clermont, Kentucky.

Other Beam Suntory distilleries across the world have begun transitioning to lower carbon fuels, such as natural gas and liquefied petroleum gas, it said. And it has started evaluating options to transition to renewable fuels across distilleries globally.

“We are taking a three-step approach to reducing greenhouse gas emissions,” said company spokeswoman Emily Bryson York. “We will optimize our existing processes, move to 100% renewable electricity and ultimately to 100% renewable fuel.”

The transformation will not change distillation processes, she said.

To enhance water sustainability, both Maker’s Mark and the James B. Beam Distilling Co. have established Natural Water Sanctuaries in Kentucky to protect local water sources vital to crafting the bourbons.

Beam Suntory also pledged Wednesday to invest $500 million to significantly expand its responsibility-themed communications to promote responsible drinking. The company said its goal is to reach more than 300 million consumers by 2030 with messages to promote responsible decisions and reduce harmful drinking.

Beam Suntory is a subsidiary of Suntory Holdings Ltd., a Japanese beverage company. Its spirits lineup also includes Toki Japanese whisky, Teacher’s Scotch whisky, Canadian Club whisky, Hornitos tequila and Pinnacle vodka.

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Tom Kenny joined ABC 36 News in June of 2001 as a General Assignment Reporter. A native of Peoria, Illinois, he graduated cum laude with a Bachelor of Arts in Mass Communications from Western Illinois University. He currently anchors ABC 36 News at 5pm, 6pm and 11pm. Tom has more than three decades of experience in broadcast journalism. He is the only broadcast journalist in Lexington television history to be honored with a national Edward R. Murrow Award. Tom was recognized for reporting on a story that gave a rare glimpse inside the secretive world of the Federal Witness Protection Program. He has won an Emmy Award for anchoring and another for investigative reporting, exposing the deceit and potential danger of online diploma mills. Tom has ten other Emmy nominations to his credit for investigative and feature reporting. He has won Associated Press Awards for reporting and anchoring. He has won two Addy Awards for excellence in promotional writing. Tom was the first broadcast journalist in Lexington TV history to be awarded the Silver Circle Award by the National Academy of Television Arts and Sciences. It is one of the highest honors given by NATAS. It recognizes television professionals who have performed distinguished service within the television industry for 25-years or more. Tom was honored for more than his longevity, he was recognized for making an enduring contribution to the vitality of the television industry and for setting high standards of achievement. He was also recognized for giving back to the community as a mentor, educator and volunteer. Tom also has network broadcast experience in radio and television having worked as a sports reporter for ESPN, Sportschannel, NBC Sports and the Breeders’ Cup. He was also the studio host and halftime producer for CBS Radio Sports’ College Football Game of the Week and covered the NFL for One-On-One Radio Sports. Prior to joining WTVQ-TV, Tom was Vice-President of the Houston Astros Minor League baseball team in Lexington. He was part of the original management team that brought professional baseball back to the Bluegrass after a nearly 50-year absence. Tom has lived in Lexington since 1984. In that time, he has been heavily involved with dozens of charity and civic groups, with a special emphasis on helping Veterans. He can be reached at tkenny@wtvq.com. You can also follow Tom on Facebook www.facebook.com/TomKennyABC and Twitter @TomKennyNews. Just click on the links at the top of the page.