ALEXANDRIA, Va. (WTVQ) – For the first time ever The Salvation Army is out in September with red kettles raising money for its annual holiday fundraising campaign.
Bell ringers in some parts of the country started campaigning on Monday in an effort to “save Christmas” as the organization faces an increase in demand this year because of the COVID-19 pandemic.
With the closure of retail stores and fewer consumers out and about, the organization is expecting a 50 percent decrease in funds to be raised through Red Kettles. At the same time, it’s expecting to serve up to 155 percent more people this year with Christmas assistance, including putting food on the table, paying bills, providing shelter and helping place gifts under the tree.
“Our ability to raise vital funds to serve those in need this Christmas and beyond is at risk,” said Commissioner Kenneth G. Hodder, National Commander of The Salvation Army. “We need everyone who has the capacity to come alongside us and ensure that the holiday season is bright for millions. We’re asking you to help rescue Christmas with us by providing support in any way you can. Our hope is to offset these challenges to meet the increasing demand for services across our nation.”
Last year $126 million was raised through about 30,000 red kettles.
The organization has made it easier to donate. Visit RescueChristmas.org to donate or learn more about how to help. Those who need services or know of someone in need, please visit SalvationArmyUSA.org.