Keeneland donates merchandise proceeds to help hungry

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LEXINGTON, Ky (WTVQ)- Keeneland is giving back to the community through its 2020 merchandise sales.

The track is selling memorabilia like posters and other items that would have been on sale during the April racing season, which the track canceled to help slow the spread of the coronavirus.

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The company says 100 percent of proceeds will go to the Nourish Lexington Initiative, the organization started to provide meals and other services to restaurant workers and others whose jobs were impacted by the epidemic.

Kyle Cassin, Director of Retail says, “Keeneland is a part of the fabric of the community here in Lexington and in Kentucky and so is horse racing and so anything we can do as an organization to support the community, we’re looking to do that.”

Almost everything that is available in the Keeneland gift shop is now available online.

The Kentucky Derby is also donating a percentage of its proceeds to help those affected by the virus.