BBB shares tips on how to buy legitimate Belk Bowl tickets

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(Courtesy UK Athletics)

LEXINGTON, Ky. (WTVQ) – The UK football team will be playing in the Belk Bowl on New Year’s Eve against Virginia Tech in Charlotte.

Tickets for the game officially went on sale on Monday.

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The Better Business Bureau recommends people purchase tickets from the venue’s website.

If you buy from any secondary websites, make sure you know the refund policy. BBB adds you should use payment methods that come with protection like your credit card.

“A lot of them are going generally for 92 dollars. If you’re using a buyer and seller website the seller might put any price they want on it so do some shopping around,” said Heather Clary, BBB Director.

If you are looking to buy tickets to follow the Wildcats or other teams, BBB and the National Association of Ticket Brokers (a National BBB Partner) offer this advice:

  • Purchase from the venue whenever possible. Many official ticket sales agents now offer secondary sales options, as well.
  • Check out the seller/broker. Look them up on bbb.org  to learn what other customers have experienced. Check to see if they are a member of the National Association of Ticket Brokers. NATB members offer a 200% purchase guarantee on tickets. Look up the seller on VerifiedTicketSource.com to confirm you are buying from an NATB-member resale company.
  • Buy online only from vendors you know and trust. Look for the lock symbol in the web address to indicate a secure purchasing system. Don’t click through from emails or online ads; a common ticket scam trick is to create a web address that is similar to a well-known company.
  • Know the refund policy. You should only purchase tickets from a ticket reseller that provides clear details about the terms of the transaction. Sellers should disclose to the purchaser, prior to purchase, the location of the seats represented by the tickets, either orally or by reference to a seating chart; and, if the tickets are not available for immediate access to the purchaser, disclose when the tickets will ship or be available for pick up.
  • Use payment methods that come with protection. Always use a credit card so you have some recourse if the tickets are not as promised. Debit cards, wire transfer or cash transactions are NOT advised; if the tickets are fraudulent, you won’t be able to get your money back.
  • Be wary of advertisements. When you search the web for online tickets, advertisements for cheap tickets will often appear. Use good judgment; some of these ads may be ticket scams, especially if the prices are low.
  • If you’re unsure, verify your tickets. Pay a visit to the arena where the event will be held. Present your ticket to “Will Call” (customer service) and they can verify if your ticket is legitimate and show you how to tell if a ticket is fake.