Meijer launches donation-based social media campaign


GRAND RAPIDS, Mi. (WTVQ) – This holiday season, social media users have the chance to post their food for a good cause.

Meijer says it will donate a meal for every photo of any food shared publicly through Thanksgiving with the hashtag, #MeijerSimplyGive, up to $1 million.

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The food retailer says the social media campaign is a part of its Simply Give program, which has raised more than $50 million to stock the shelves of food pantries across the Midwest since it began in 2008.

Here’s how to participate in the hashtag campaign:

  1. Take a photo of your food
  2. Add #meijersimplygive to your social media post on Facebook, Instagram and Twitter
  3. Post it publicly to ensure the effort is counted to help local families in need through Simply Give

While the hashtag campaign ends on November 28, the holiday Simply Give campaign will run through January 4. During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.

Meijer also says it will double match customers’ donations on December 3-13. That means for every $10 donation card purchased, Meijer will contribute $20, resulting in a total $30 donation.

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Bobbi McSwine joined the ABC 36 News Team in March 2020. She started as a Web Content Producer in November 2019. She was born and raised in Chicago, IL, known to many as the “Windy City.” She studied journalism at the University of Illinois in Urbana Champaign. While in school, she had a number of internships ranging from Free Spirit Media, ABC 7 Chicago and Illinois Public Media. She fell in love with writing in high school and paired that with a newfound passion for storytelling in college. She misses her hometown, but she loves the horses and rich history in Lexington. When she’s not working, she’s probably listening to music or binge-watching Netflix. She’s always looking to get to know more people in Central Kentucky, so feel free to shoot her a message on Facebook @BobbiWTVQ, follow her on Twitter @McSwineB_News, or send her an email at