Friends with benefits: Can Facebook tackle your love life?

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Facebook Dating launches in the US with online matchmaking feature.

SAN FRANCISCO (AP) – Facebook is tackling a new frontier: love. Facebook Dating, its matchmaking service already available in Brazil and 18 other countries, is arriving in the U.S. on Thursday.

But after years of privacy missteps by the social network, will people trust Facebook with their love lives?

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It makes sense for Facebook to formally enter the dating market. Apps like Tinder already use its data to suggest matches, and let people log in using their Facebook accounts. Facebook Dating is a new way to keep people using Facebook more often and longer.

Facebook insists it won’t use information gleaned from users’ dating profiles for advertising and says there won’t be ads on Facebook Dating. But some users are apprehensive, given the company’s multiple stumbles over protecting people’s private information.

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Meteorologist Justin Roth weather forecasts can be seen weekend evenings on ABC 36 at 6:30 PM at 11 PM. Justin will also forecast the weather at 10 PM (MyKY 36.2) three days a week. Justin comes to WTVQ from the NBC affiliate in Casper, WY and interned in Knoxville, TN all where he gained the understandings of forecasting mountainous terrains and rapidly changing environments. His forecasts are for YOUR day and making YOUR life just a bit easier. Justin was born and raised in Saint Louis, Missouri, and holds a Bachelor of Science degree in Meteorology from Western Illinois University with Minors in Broadcasting and Mathematics. His interest in weather began at a young age when his parents gave him a book, ‘First Field Guide To Weather’ for his Birthday, ever since then weather has been a passion of his from forecasting to chasing tornadoes. When not forecasting the weather, Justin enjoys exploring new places and anything outdoors. He’s a self-proclaimed history buff and loves rooting for favorite sport teams, The St. Louis Cardinals and Blues. Please feel free to share any outdoor picture you’d like to share with him send them his way at JRoth@wtvq.com And be sure to follow him: Twitter - @JustinRothWx Instagram - @JustinRothWx