Kraft will pay your Mother’s Day babysitting bill

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Source: Kraft

PITTSBURGH & CHICAGO (BUSINESS WIRE) – While Mother’s Day is a great day for appreciation, love and macaroni jewelry, the gift moms secretly really want is some downtime. Kraft celebrates moms and wants to alleviate the pressures of motherhood by encouraging them to take some time away this Mother’s Day and will in return cover the cost of a babysitter.

Last Mother’s Day, 75% of moms received cards, 67% received flowers and 55% were taken out to eat. But according to a recent article, one of the things Mom wants most for Mother’s Day is alone time. They want time to enjoy long brunches, go to kid-unfriendly restaurants, shop for clothes without having to take the kids into the dressing room, or simply sleep in on a Sunday. Kraft gets that, and is covering for the babysitter costs on Mother’s Day so they can take some time off.

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“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood – temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, Head of Marketing for Kraft. “With Kraft “Mother’s Day Away” we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”

Moms across the U.S. can submit their Mother’s Day babysitter bills HERE and Kraft will pay them.

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Erica joins the ABC 36 family as a Co-Anchor of Good Morning Kentucky weekday mornings from 5am-7am with Cody Adams and Good Day Kentucky weekday mornings from 9am to 10am. She is also a Web and Social Media Content Producer. Erica graduated in three and a half years from Michigan State University with a Bachelor's degree in Broadcast Journalism and specialization in Women, Gender and Social Justice. Although she hails from Michigan, Erica has worked as a News Reporter/Sports Anchor for the CBS-affiliate in St. Thomas, U.S. Virgin Islands. Prior to that, she worked for a PBS-affiliate there covering all types of news – even providing live reports for The Weather Channel during her first hurricane. She then moved to Lake Charles, Louisiana and worked as the Weekend Anchor/Reporter at KPLC, the NBC/FOX/CW affiliate. Erica comes to Lexington from the Huntington area where she worked at WSAZ, an NBC/CW affiliate in West Virginia, as a weekday evening anchor covering the tri states of Ohio and Kentucky as well. In addition to her background on TV, Erica has worked in radio, served as the PA announcer for the Class A "Lansing Lugnuts" and hosted Carnival parades in the U.S. Virgin Islands. Some of her favorite hobbies include running, reading, hiking, spending time with her husband and taking pictures of their furbabies. Erica is big on community involvement, having served as a board member for Dress for Success, volunteered as a Big with Big Brothers Big Sisters, worked on the Mayor's Armed Forces Commission in Lake Charles and hosted countless events. She hopes you can connect with her on Facebook: EricaBivensTV and on Twitter: @ericabivens or Instagram: erica.bivens. You can also email her at ebivens@wtvq.com. Please send all event inquiries via email. Erica is excited to explore Lexington and the outdoors and - of course - meet all of you!