LEXINGTON, Ky. (WTVQ) – The University of Kentucky has cut prices on tickets to more than half of the upper level seating for the 2019-20 men’s basketball season.
The university announced its season-ticket pricing plan on Friday.
It says it’s introducing a pricing model that creates additional options for fans after a renovation will bring sideline chair-back seating to the upper level in Rupp Arena.
Under the plan, lower-level seating prices will remain largely unaffected by the installation of chair-back seating.
However, in the upper level, about 64 percent of seats will cost less.
Upper-level season ticket pricing
Bleachers in sideline sections 228-234 and 211-217 will be completely removed. There will be four pricing levels in sideline chair-back sections, with base ticket prices ranging from $1,150-$1,400, depending on seating location. The majority of seating in these areas will not have annual per-seat K Fund donations attached, with the exception of the first nine rows of sections 213-214 and 231-232 and the first five rows of sections 212, 215, 230 and 233.
There are three pricing levels in the upper-level corners and end-zone areas where bleacher seating will remain in place. Pricing in sections 218-227, 235-236 and 242-244 will range from $950-$1,050, with no annual per-seat K Fund donations attached.
Total annual cost for 64 percent of upper-level season tickets – including four of seven pricing levels – will actually decrease from 2018-19 in this new model. All season tickets in areas where bleacher seating will remain in place will decrease by at least 10 percent. These lower price points have been created in order to provide added flexibility and choice for season ticket holders.
Lower-level season ticket pricing
As the lower-level seating areas are not affected by the installation of chair-back seating in the upper level, lower-level ticket prices are not significantly changed from last season. Per-ticket prices in sections 11-44 are either $1,400 or $1,500 with corresponding annual per-seat K Fund donations ranging from $1,000 to $5,000. Total per-ticket costs in the lower level will increase by 1-4 percent.
Lower-level student seating will not be affected by the renovation, with student seating areas remaining in place in the eRUPPtion Zone and in sections 33-34. Upper-level student seating will relocate to sections 238, 240, and 241 beginning with the 2019-20 season. The student allotment will remain unchanged from 2018-19 and continue to be adequate to meet the demand for student tickets as measured in recent seasons.
For a look at the complete seating chart with pricing, click here .