LEXINGTON, Ky. (WTVQ) – Law enforcement is tapping into the rivalry between University of Kentucky and University of Louisville football fans to spread the word about buckling up.
On Wednesday, representatives from the Kentucky State Police, the Kentucky Office of Highway Safety and Kentucky Farm Bureau Insurance Company were in Lexington at Kroger Field giving away free blue t-shirts to the first 1,000 fans who arrived with their seat belts fastened.
The shirts feature the message: #FinishStrong
University of Louisville fans showing up at Papa John’s Stadium with their seat belts on also get free t-shirts. Those shirts are red.
Organizers say the giveaways are a way to use the intra-state football rivalry to encourages people to finish the last quarter of the year strong by buckling up and arriving alive.
Kentucky State Police say 257 people who died in crashes in the state this year were not wearing their seat belts.
“It’s so sad because we have so many fatalities that are so unnecessary, so preventable, from folks just not wearing a seat belt,” said Lt. Michael Webb with Kentucky State Police. “Today is all about trying to get the message out – we want people to buckle up and we want them to finish the year strong.”
All drivers and occupants of vehicles must wear a seat belt under Kentucky law. Drivers can be pulled over and cited if they, or their passengers, are not.