Keeneland debuts new Twitter Handle to engage fans, support PDJF

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LEXINGTON, Ky. (WTVQ) – Keeneland will launch a new Twitter handle for the 2017 Fall Meet, @BetKeeneland, dedicated to providing on-demand content to horseplayers and a Handicapper of the Day series featuring a unique benevolent aspect benefitting the Permanently Disabled Jockeys Fund (PDJF).

“The @BetKeeneland handle is an exciting mix of traditional and cutting edge designed to deliver real-time handicapping tips and tools directly to our wagering fans,” Keeneland Chief Marketing Officer Christa Marrillia said. “The Handicapper of the Day series will further elevate the race-day fun and, in keeping with Keeneland’s philanthropic mission, support the PDJF.”

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Among the nationally prominent handicappers set to participate as a guest handicapper are NBC Sports’ Bob Neumeier, ESPN College Game Day’s Chris Fallica, Daily Racing Form’s Marty McGee and Byron King, TVG and Horseplayernow.com’s Caton Bredar and SiriusXM at the Races’ Steve Byk. Keeneland will provide each Handicapper of the Day with a $200 bankroll to wager over the course of the race day, with winnings going to support PDJF.

“The PDJF appreciates the support of Keeneland and all of the handicappers in this series, which is part of the great racing program Keeneland produces,” PDJF President Nancy LaSala said.

Another feature of @BetKeeneland will be the Keeneland NOW Podcast, with noted handicapper Jeremy Plonk of Horseplayernow.com. In this podcast, lasting 60-90 seconds, Plonk will offer final thoughts 10 minutes prior to every race. Plonk also will be on call to field questions from fans in addition to providing traditional tweets and commentary throughout the race day. The 30-minute race-day Preview Podcast that airs live at Keeneland.com each race day from noon-12:30 p.m. will be available at @BetKeeneland.

The @BetKeeneland handle is a valuable resource for handicapping Keeneland’s Fall Meet. The Twitter feed also will provide scratches, changes, clocker reports, track conditions, race results, expert picks and carryover information.

Keeneland’s Fall Meet begins Friday, Oct. 6, and runs through Saturday, Oct. 28, with racing Wednesday through Sunday. Post time for the first race daily is 1:05 p.m. ET.

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Tom Kenny joined ABC 36 News in June of 2001 as a General Assignment Reporter. A native of Peoria, Illinois, he graduated cum laude with a Bachelor of Arts in Mass Communications from Western Illinois University. He currently anchors ABC 36 News at 5pm, 6pm and 11pm. Tom has more than three decades of experience in broadcast journalism. He is the only broadcast journalist in Lexington television history to be honored with a national Edward R. Murrow Award. Tom was recognized for reporting on a story that gave a rare glimpse inside the secretive world of the Federal Witness Protection Program. He has won an Emmy Award for anchoring and another for investigative reporting, exposing the deceit and potential danger of online diploma mills. Tom has ten other Emmy nominations to his credit for investigative and feature reporting. He has won Associated Press Awards for reporting and anchoring. He has won two Addy Awards for excellence in promotional writing. Tom was the first broadcast journalist in Lexington TV history to be awarded the Silver Circle Award by the National Academy of Television Arts and Sciences. It is one of the highest honors given by NATAS. It recognizes television professionals who have performed distinguished service within the television industry for 25-years or more. Tom was honored for more than his longevity, he was recognized for making an enduring contribution to the vitality of the television industry and for setting high standards of achievement. He was also recognized for giving back to the community as a mentor, educator and volunteer. Tom also has network broadcast experience in radio and television having worked as a sports reporter for ESPN, Sportschannel, NBC Sports and the Breeders’ Cup. He was also the studio host and halftime producer for CBS Radio Sports’ College Football Game of the Week and covered the NFL for One-On-One Radio Sports. Prior to joining WTVQ-TV, Tom was Vice-President of the Houston Astros Minor League baseball team in Lexington. He was part of the original management team that brought professional baseball back to the Bluegrass after a nearly 50-year absence. Tom has lived in Lexington since 1984. In that time, he has been heavily involved with dozens of charity and civic groups, with a special emphasis on helping Veterans. He can be reached at tkenny@wtvq.com. You can also follow Tom on Facebook www.facebook.com/TomKennyABC and Twitter @TomKennyNews. Just click on the links at the top of the page.