KMA Launches “Know Your Meds” Campaign

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LOUISVILLE, Ky. (WTVQ) – The Kentucky Medical Association (KMA), a statewide professional organization for physicians, Monday formally launched the “Know Your Meds” campaign to encourage physicians and patients across the Commonwealth to work together to prevent prescription drug abuse through knowledge and education.

Prescription drug abuse is a public health epidemic in Kentucky resulting in more than 1,000 deaths from overdoses each year.

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Physicians and patients both have important roles to play in stopping improper use of prescription medicines that can lead to abuse and addiction.

The Know Your Meds campaign encourages patients to look to their physicians for education about how best to safely use, store and dispose of their medicines.

It will also encourage physicians throughout the Commonwealth to take an active role in educating their patients about the importance of adhering to prescription schedules and how to safely dispose of unused medicines.

“Prescription medicines save lives. But if used improperly, they can also be dangerous—especially if they get into the wrong hands,” said Nancy Swikert, M.D., President of the Kentucky Medical Association. “A simple conversation with your physician can go a long way in equipping you with the knowledge you need to use, store and dispose of your medicines in the safest way possible.”

Kentucky ranks third highest in the mortality rate for drug overdoses in the United States. The Know Your Meds campaign seeks to prevent this through a strong patient-provider relationship and education.

The Kentucky Medical Association launched this campaign through funding from the Kentucky Foundation for Medical Care (KFMC), the charitable arm of the KMA committed to improving lives of Kentuckians through public health initiatives and medical education.

For more information on safe drug use, storage and disposal, visit kyma.org/know-your-meds-ky.

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Tom Kenny joined ABC 36 News in June of 2001 as a General Assignment Reporter. A native of Peoria, Illinois, he graduated cum laude with a Bachelor of Arts in Mass Communications from Western Illinois University. He currently anchors ABC 36 News at 5pm, 6pm and 11pm. Tom has more than three decades of experience in broadcast journalism. He is the only broadcast journalist in Lexington television history to be honored with a national Edward R. Murrow Award. Tom was recognized for reporting on a story that gave a rare glimpse inside the secretive world of the Federal Witness Protection Program. He has won an Emmy Award for anchoring and another for investigative reporting, exposing the deceit and potential danger of online diploma mills. Tom has ten other Emmy nominations to his credit for investigative and feature reporting. He has won Associated Press Awards for reporting and anchoring. He has won two Addy Awards for excellence in promotional writing. Tom was the first broadcast journalist in Lexington TV history to be awarded the Silver Circle Award by the National Academy of Television Arts and Sciences. It is one of the highest honors given by NATAS. It recognizes television professionals who have performed distinguished service within the television industry for 25-years or more. Tom was honored for more than his longevity, he was recognized for making an enduring contribution to the vitality of the television industry and for setting high standards of achievement. He was also recognized for giving back to the community as a mentor, educator and volunteer. Tom also has network broadcast experience in radio and television having worked as a sports reporter for ESPN, Sportschannel, NBC Sports and the Breeders’ Cup. He was also the studio host and halftime producer for CBS Radio Sports’ College Football Game of the Week and covered the NFL for One-On-One Radio Sports. Prior to joining WTVQ-TV, Tom was Vice-President of the Houston Astros Minor League baseball team in Lexington. He was part of the original management team that brought professional baseball back to the Bluegrass after a nearly 50-year absence. Tom has lived in Lexington since 1984. In that time, he has been heavily involved with dozens of charity and civic groups, with a special emphasis on helping Veterans. He can be reached at tkenny@wtvq.com. You can also follow Tom on Facebook www.facebook.com/TomKennyABC and Twitter @TomKennyNews. Just click on the links at the top of the page.