VERSAILLES, Ky. (WTVQ) – Woodford Reserve celebrated 20 years of bourbon craftsmanship on Monday during a press conference at the Woodford Reserve Distillery.
The ceremony was highlighted with a ceremonial barrel signing and a toast to the next 20 years.
Paul Varga, CEO of Brown-Forman referenced “six p’s” that have contributed to the success of Woodford Reserve – product, package, product, promotion, past and people. “It’s the people. It’s not just the people who are here, who make the product and open up the doors and provide the hospitality,” said Varga. “It’s also the people around the world that are building this brand in the market place each and everyday.”
The success of Woodford Reserve mirrors the growth of bourbon tourism boosting the economy of the commonwealth. “It’s booming. This is a must visit spot in Kentucky and it has been for the last 20 years,” said Don Parkinson, Secretary of Tourism.