State ends kynect campaign with Louisville ad agency

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Kynect

FRANKFORT, Ky. (AP) – Kentucky has ended an advertising campaign for the state health insurance website and outreach known as kynect.

Gov. Matt Bevin has pledged to shut down the state-run site, saying Kentuckians can shop for insurance on the federal website.

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The Courier-Journal reports (http://cjky.it/1J6E0xa ) the contract with a Louisville ad agency was not renewed after expiring Nov. 30. A Bevin spokeswoman says the administration of former Gov. Steve Beshear sought to extend the contract, but it was rejected by the state Finance and Administration Cabinet.

Bevin spokeswoman Jessica Ditto says said the Bevin administration does not know why the finance cabinet rejected the extension “but there does not appear to be any legal basis to continue the contract.”

The campaign was funded with federal money.

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Information from: The Courier-Journal, http://www.courier-journal.com

 

Copyright 2015 The Associated Press.