Franklin County football team in national TV ad

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FRANKFORT, Ky. (WTVQ) – The idea for the commercial, and the relationship between the football program and Oxiclean, originated several years ago when the president of the Franklin County Quarterback Club sent a letter to the company’s ad agency. In the letter, he wrote about how well Oxiclean worked on the dirty uniforms, and shared photos of the uniforms before and after being soaked in Oxiclean.

“We’ve been impressed by the Franklin County Flyers team and their community for years, and we wanted to bring their story to people across the country,” said Michael Vercelleto, Brand Manager for Oxiclean. The first of two 30-second commercials is entitled, “Pride,” and features Sam Brough, the team’s equipment manager, and Barrett Sanderson, the senior quarterback, sharing their enthusiasm for Oxiclean and the positive effect it has had on keeping the team’s uniforms looking clean.

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The commercial also shows the team practicing in their filthy uniforms, which are later soaked in Oxiclean Versatile Stain Remover, and come out looking clean and crisp. The ad is running on several nationwide broadcasts, including The View on ABC 36. A second commercial is due out later this month.

“It’s not every day a high school team is featured on a national TV commercial”, said Flyers Coach Chris Tracy. “This was a great opportunity to highlight our football team, but more importantly, it was an awesome experience for our students, especially those who have an interest in television production. They got to see how it all works.”

You can see the ad on the Oxiclean You Tube channel. Visit www.oxiclean.com.

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Tom Kenny joined ABC 36 News in June of 2001 as a General Assignment Reporter. A native of Peoria, Illinois, he graduated cum laude with a Bachelor of Arts in Mass Communications from Western Illinois University. He currently anchors ABC 36 News at 5pm, 6pm and 11pm. Tom has more than three decades of experience in broadcast journalism. He is the only broadcast journalist in Lexington television history to be honored with a national Edward R. Murrow Award. Tom was recognized for reporting on a story that gave a rare glimpse inside the secretive world of the Federal Witness Protection Program. He has won an Emmy Award for anchoring and another for investigative reporting, exposing the deceit and potential danger of online diploma mills. Tom has ten other Emmy nominations to his credit for investigative and feature reporting. He has won Associated Press Awards for reporting and anchoring. He has won two Addy Awards for excellence in promotional writing. Tom was the first broadcast journalist in Lexington TV history to be awarded the Silver Circle Award by the National Academy of Television Arts and Sciences. It is one of the highest honors given by NATAS. It recognizes television professionals who have performed distinguished service within the television industry for 25-years or more. Tom was honored for more than his longevity, he was recognized for making an enduring contribution to the vitality of the television industry and for setting high standards of achievement. He was also recognized for giving back to the community as a mentor, educator and volunteer. Tom also has network broadcast experience in radio and television having worked as a sports reporter for ESPN, Sportschannel, NBC Sports and the Breeders’ Cup. He was also the studio host and halftime producer for CBS Radio Sports’ College Football Game of the Week and covered the NFL for One-On-One Radio Sports. Prior to joining WTVQ-TV, Tom was Vice-President of the Houston Astros Minor League baseball team in Lexington. He was part of the original management team that brought professional baseball back to the Bluegrass after a nearly 50-year absence. Tom has lived in Lexington since 1984. In that time, he has been heavily involved with dozens of charity and civic groups, with a special emphasis on helping Veterans. He can be reached at tkenny@wtvq.com. You can also follow Tom on Facebook www.facebook.com/TomKennyABC and Twitter @TomKennyNews. Just click on the links at the top of the page.