FRANKFORT, Ky. (WTVQ) – The idea for the commercial, and the relationship between the football program and Oxiclean, originated several years ago when the president of the Franklin County Quarterback Club sent a letter to the company’s ad agency. In the letter, he wrote about how well Oxiclean worked on the dirty uniforms, and shared photos of the uniforms before and after being soaked in Oxiclean.
“We’ve been impressed by the Franklin County Flyers team and their community for years, and we wanted to bring their story to people across the country,” said Michael Vercelleto, Brand Manager for Oxiclean. The first of two 30-second commercials is entitled, “Pride,” and features Sam Brough, the team’s equipment manager, and Barrett Sanderson, the senior quarterback, sharing their enthusiasm for Oxiclean and the positive effect it has had on keeping the team’s uniforms looking clean.
The commercial also shows the team practicing in their filthy uniforms, which are later soaked in Oxiclean Versatile Stain Remover, and come out looking clean and crisp. The ad is running on several nationwide broadcasts, including The View on ABC 36. A second commercial is due out later this month.
“It’s not every day a high school team is featured on a national TV commercial”, said Flyers Coach Chris Tracy. “This was a great opportunity to highlight our football team, but more importantly, it was an awesome experience for our students, especially those who have an interest in television production. They got to see how it all works.”
You can see the ad on the Oxiclean You Tube channel. Visit www.oxiclean.com.