FRANKFORT, Ky. (AP) — Kentucky State Police officials say the state is at its lowest highway fatality rate in nearly 50 years.
Now a KSP campaign is aimed at reducing highway fatalities even more. The "Finish Strong" campaign urges motorists to wear seat belts, reduce speed, refrain from distractions and never drive impaired.
The project began Nov. 1 with a data-driven strategy that places enforcement details in high crash zones where fatalities have occurred.
State police say the effort will continue through the holidays.
KSP is partnering with the Kentucky Office of Highway Safety and the Federal Highway Administration to promote the campaign. The agencies will use social media platforms to send traffic safety messages with the hashtag FinishStrongKY.
©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.