Here are some important tips that can help you create a more effective cover letter. Presentation can be just as important as content, so make sure the letter looks professional. Use a good inkjet or laser printer, and resume quality paper, not thin copy paper. Check it carefully for any typos or spelling errors. No one likes to see their name misspelled, so be especially careful with the executive's name, title, and exact company name. Don't take any chances: verify the spelling and wording from a reliable source, like company literature, or call someone at their office. The letter itself should be brief and to the point: one page, two at the most. If you're replying to an ad for a job opening, address the qualifications listed in the ad. Tell the employer how your background makes you suitable for this position. Avoid general and obvious descriptions of your past experience. Instead, provide the reader with specific examples of your achievements. Write with a confident, upbeat tone, but avoid any hint of bragging. Let your record of accomplishments speak for itself.