A 'situation wanted' ad is similar to a classified ad, but in reverse. It's placed by the person seeking a specific job, and directed to potential employers. If you're not getting as many leads as you'd like, you might try placing such an ad. You can put one in the newspaper or on the Internet; but a trade magazine will probably reach a higher percentage of your target audience. Take your time when writing the ad. Try to think in terms of what employers want, and how hiring you would benefit them. Be sure to word the ad accordingly. It's a good idea to develop several different versions, and test them on other people in your field. Always include a phone number or an e-mail address where you can be easily reached. Placing a situation wanted ad does have one major advantage: those who respond are likely to be serious about hiring you.