There's roughly two months still to go before Kentucky and Louisville meet on the field at Commonwealth Stadium. That's how big it is.
Big enough to have an annual preseason press conference before you even start fall camp.
And while he may be new to this rivalry, Coach Stoops isn't new to the bad blood that runs between in-state foes.
He's been at several programs in Florida and had a sterling record...until last year.
More in the video.