John Calipari's new book, Players First: Coaching From The Inside Out, is in stores today. Cal meanwhile is still beating the national media trail to drum up the book.
Coach appeared on several shows Monday in New York. Today, it was the ESPN car wash, including a stop on First Take.
A full day on the worldwide leader's various channels and platforms for Cal.
An opportunity to really push his agenda and strategy as a players first program in Lexington. A concept he truly believes in because, well, it's working.
More from Cal in the video.