Just how important is winning?
For the softball Cats, it's priceless. But not just for the program itself.
Winning breeds more winning across the board...and at UK...a known tradition is starting to do just that as the Cats just returned from their first ever Women's College World Series.
With every game being nationally televised out in Oklahoma City, it's tough to get better exposure for your program, or your university.
So just how important is winning and making it to that stage?
Head coach Rachel Lawson on that in the video.