Kentucky's Anthony Davis has trademarked the phrase "Fear the Brow."
Anthony Davis could not capitalize financially on his likeness or signature unibrow as a student athlete at Kentucky. But he can now. Davis has trademarked the phrases "Fear the Brow" and "Raise the Brow."
Davis told CNBC that he doesn't want anyone trying to grow a unibrow because of him and then try to make money off of it. He said he and his family decided to trademark it because it's unique.
CNBC also reports that Davis has signed one endorsement deal so far. It's with Sprint for draft night promoting a watch live app to view ESPN's NBA draft coverage live on an android device.