When the University of Kentucky made it to the Final Four, local retailers were selling hot off the presses t-shirts well into the morning.
However, after the heart-breaking championship loss, Lexington saw no such sales.
Still, Hannah Hargis and Mother Sherri Hargis made it out to Wildcat Wearhouse after watching the team come home today.
"I always like to wear my blue. I wear my blue almost every day. It reminds me that I'm a Wildcat," said Hargis.
Hargis always dresses the part of a Solid Blue fan. She tries to come to every home game with her mom and dad.
She said she was born into it. "One of grandmas graduated there. My whole family is from the area," said Hargis. "Even though I live in Cincinnati, I still feel like my heart is in Kentucky."
Like many other die-hard Solid Blue fans, losing the championship game was hard for her. "I was really sad. It was a go and sit by myself kind of time," said Hargis.
That feeling meant stores selling Wildcat gear were fairly empty after the loss. In weeks leading up to the big game, some small stores sold more than $30,000 in merchandise. Lines wrapped outside of the door, and stores couldn't print shirts fast enough.
"Tournament season is kind of our second Christmas season, it gets really wild here," said Lauren Flemming, manager of Wildcat Wearhouse.
Shops typicaly have graphics pre-made, touting their team as the winner. That way in case of a loss, Solid Blue fans still can find something to show how proud they are of their team.
"They really came and played like Wildcats," said Hargis.