In January gym memberships never fail to sky-rocket. Urban Active in Lexington says the new year brings in 1.5 times the normal membership level and traffic more than doubles.
To entice new members most gyms also offer a discount this time of year.
The enthusiasm to keep a new year's fitness resolution tends to taper off by early March, but fitness professionals say eating several small meals, adding variety to your exercise plan, and getting an exercise buddy can help keep you motivated.