The Marine Corps annual 'Toys for Tots' program got underway on Thursday.
Marines bought $7,000 worth of toys at 'Toys R Us' on Nicholasville Road in Lexington to kick start this year's drive.
Organizers said the demand is up this year across central and eastern Kentucky.
Last year, 60,000 toys were distributed to children in 13 area counties.
This year the goal is to distribute 100,000 in 16 counties.
You can drop off a new, unwrapped toy at any 'S&S Tire' location, 'Target' stores and 'Big Lots' locations.
For more information or to make a financial donation, click here